What is the heroes going to do to attract new members.

Now that madden 13 season is officialy here what is the heroes forum going to do to attract new members. Is there a plan in action that will lay the course to get new players to come and be apart of our madden community. Such as video tips or advertisement on youtube. Is there something that will make the site stand out to get the players to want to be apart of heroes madden site and community? This question and orthers need to be address inorder for this effort to work for the revivial of madden heroes. Thanks ALC